Our Partnership with Cub Club
At The New Insights Journey, impact does not end with personal insight or relational work. It extends into the environments where learning, confidence, and opportunity begin.
One of the ways we actively support this broader impact is through our partnership with Cub Club, a CAPS-aligned digital learning platform supporting Grade 4 to 7 learners in South African public schools.
Cub Club enhances teaching and learning through structured digital lessons, interactive activities, videos, games, and reading content delivered via tablets in the classroom. The programme is designed to support educators rather than replace them, easing pressure on teachers, improving learner engagement, and creating more consistent learning experiences in environments where resources are often limited.
This page shares why we support this work, how impact is created through it, and how individuals and organisations can choose to be part of that journey.
Why This Matters to Us
At The New Insights Journey, we work daily with behaviour, perception, and self-awareness. We see first-hand how learning environments, emotional safety, and access to opportunity shape how people show up in the world.
Education is not separate from behaviour.
It is one of the earliest places where confidence, curiosity, resilience, and self-belief are formed.
Cub Club addresses real challenges faced by many public schools, including limited access to digital resources, overcrowded classrooms, and a lack of ongoing support for educators. By integrating curriculum-aligned digital tools into everyday classroom practice, Cub Club helps learners stay engaged while giving teachers practical support they can rely on.
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Impact in Practice
Through pilot implementations and ongoing partnerships with public schools, Cub Club has demonstrated measurable outcomes, including improved learner engagement, reduced absenteeism, stronger classroom participation, and improved academic results.
Beyond academics, the platform also supports holistic development through content that encourages critical thinking, creativity, collaboration, and digital literacy. Learners are introduced to problem-solving approaches, coding, robotics, reading development, and life skills that prepare them for a rapidly changing world.
20% improvement
in results per learner
90% reduction in absenteeism
A positive change bringing excitement
Now including Robotics & STEM
“Cub Club has made reading and writing more enjoyable too. We can choose different strategies that suit how we learn best – whether that’s watching a video, listening to audio, or writing creatively.”
Learner
Ithembalihle Primary School
Learner Feedback Stories
“Many of us love coding and robotics, where we learn how to create and build things. Others enjoy history, especially when we do activities like debates or learn about transport and life in the past. We also enjoy crosswords, creative writing, and puzzles that help us think differently and work together as a team.”
Learner
Ithembalihle Primary School
“Since Cub Club arrived at our school, learning has become something we truly look forward to. Every morning we’re excited to come to school – we’re the only school in our community with the privilege of using tablets, and that makes us proud.”
Learner
Ithembalihle Primary School
How Impact Is Sustained
Cub Club is delivered through a registered non-profit structure called the Believe Foundation and qualifies for Section 18A certification and Social and Economic Development contributions. Funding is directed towards tablets, connectivity, platform access, teacher support, and long-term implementation within schools.
As part of our impact work, we actively support and represent Cub Club by introducing organisations to the programme, helping secure funding, and facilitating partnerships that allow this learning to reach more classrooms and communities.
This is impact that is practical, measurable, and rooted in dignity, education, and long-term opportunity.
Learn More About Cub Club
The New Insights Journey supports Cub Club through consulting and partnership work. Funding and implementation are managed through Cub Club and its associated non-profit structures.
For those who would like a deeper look at the Cub Club programme, including its educational model, pilot projects, learner outcomes, and implementation approach, we have made the full profile available to download.
"The Department of Education described it as a positive change bringing excitement into schooling"
Get in touch to ignite the fire to brighter futures!
For partnership opportunities and to make an appointment to do a site visit please reach out to us today.
+27 79 742 3139